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What I learned about improving my designs š
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Fresh eyes catch things you missed.
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Good design isn't about adding more.
It's about knowing what deserves to stay.
For this client, we focused on the UI design and creative UX flow - simplifying the experience without making it feel basic.
Less noise.
Better flow.
More intentional interactions.
Simple product. Thoughtful design.
Looks super clean. Any plans to share the before screens to showcase how much the UX improved?
I didn't want to design another productivity hero.
You know the formula: calendar + laptop + clean gradient + "be more productive."
PRUMO needed something different.
The product is about creating daily structure, so I decided to visualize the absence of structure instead. A garden became the metaphor.
Everything grows at once.
Everything demands attention.
Nothing follows a clear hierarchy.
Then I placed the product's message directly in the middle of it:
"Take control of your day."
The goal was to make the viewer experience the problem visually before reading the solution.
The interesting part was not creating the chaos. It was creating enough visual control inside the chaos so the hero still felt calm.
That contrast became the foundation of the entire direction.
Beautiful chaos outside. Clear intention inside. That is PRUMO.
The lesson: chaos isn't the enemy of clarity ā it's the contrast that makes clarity visible.
Would you have pushed the metaphor further, or would you have reduced the visual noise?
#UXDesign #ProductDesign #WebDesign #SaaS #Illustration
