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I didn't want to design another productivity hero.
You know the formula: calendar + laptop + clean gradient + "be more productive."
PRUMO needed something different.
The product is about creating daily structure, so I decided to visualize the absence of structure instead. A garden became the metaphor.
Everything grows at once.
Everything demands attention.
Nothing follows a clear hierarchy.
Then I placed the product's message directly in the middle of it:
"Take control of your day."
The goal was to make the viewer experience the problem visually before reading the solution.
The interesting part was not creating the chaos. It was creating enough visual control inside the chaos so the hero still felt calm.
That contrast became the foundation of the entire direction.
Beautiful chaos outside. Clear intention inside. That is PRUMO.
The lesson: chaos isn't the enemy of clarity — it's the contrast that makes clarity visible.
Would you have pushed the metaphor further, or would you have reduced the visual noise?
#UXDesign #ProductDesign #WebDesign #SaaS #Illustration
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My role covered Webflow development, responsive behavior, interactions, and CMS architecture. I was also directly involved in shaping the UX structure and wireframes, and created a number of visual elements used throughout the interface - including custom graphics, gradient treatments, and other identity-led details.
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A live result I’m proud of and a happy client at the end of it - that’s exactly how I want a project to close.
Thank you, Yuliya Gorenko, for your trust and for the opportunity to work on this project. I really enjoyed the collaboration and am proud of what we created together!
Explore the project:
Live website: https://www.mischka.agency/
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If your company has a strong brand but its website still feels like the weaker version of it, send me the link. I’d love to hear what needs to change!
The visual identity and gradient framing look top notch! How long did the CMS architecture and UX wireframing phase take for this project?
Doing a bit of portfolio housekeeping this month, so a few older projects are going up.
Youfiliate came to us with a name and PRD, and nothing else. No logo, no identity, no interface. Their product catches broken affiliate links before creators lose income from them. We did the branding and the whole product design.
It grew a lot since then, so we went back and brought the designs up to date. Smart links, analytics, dark mode, full mobile.
Another one built almost entirely through messages and Figma comments.
We did a second project with the same client too, already delivered, sharing that one soon.
Check it out 👇
