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Logo design is easily my favourite of any brand project. It's also incredibly important. It sets the tone for everything that comes after.
Every project goes through heavy iteration.
Moodboards, layouts, type, web. But the logo stage is where the identity finds its foundation.
Energy Central was a blast.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Finally got the chance to play around with QuiverAI
I've been designing a wolf head logo and figured I'd see what an AI vector tool could come up with before going back to my own sketches.
I ended up giving it some initial direction, and it gave back a result I was pretty happy with, so I took it and made some refinements.
This is the final result
Love what i'm seeing!
4 attributes that shape a strong brand
A brand is more than a logo. It’s a system of recognizable details people notice before they even see the name.
1. Color
A single accent color can become a brand signature.
2. Typography
Fonts shape the personality of a brand.
3. Character
Even personal brands develop a recognizable presence.
4. Patterns
Small repeated details are often what make brands memorable.
And the most interesting part - strong brands are usually recognized through small repeatable details, not just a logo. Which of these attributes do you notice most often in strong brands?
Superb !
these are SO fun & vibrant!
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