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Maxi-Hub Fragrance - It combines clean design with performance-oriented hosting, showcasing both aesthetic and sensibility for professional and commercial use.
The Maxi Hub wordmark with that orange arrow is such a confident mark, Ambrose. Showing the sketch to vector journey alongside the color palette and Montserrat type spec is proper identity craft. The merch and billboard mockups sell the brand world beautifully.
You sighted it 😍 I appreciate Chief 🙌
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New case study: Industrial IoT platform redesign with AI integration ⚡
Spent 5 weeks redesigning Lumicent’s industrial IoT platform. The headline change: cut alarm resolution from 4 taps to 1.
Started with a design audit that uncovered three UX failures burying the information operators actually needed to act. Mapped 3 personas (Technician, Risk Manager, Site Executive) and rebuilt the alarm, investigation, and home flows around how they actually make decisions under pressure.
AI assistant woven in at the right moments: contextual chat during investigation, daily brief on the home page, remedy suggestions at the point of alarm.
Putting the AI assistant at specific decision points, like remedy suggestions right at the alarm and a daily brief on the home page, feels much more useful than a generic chat box. Cutting alarm resolution from 4 taps to 1 is a strong result for operators working under pressure.
Friday app: Understudy
What if an app’s menu was a hole in a face?
UNDERSTUDY turns one circle into the interface: eyes open shows, voids open seat plans, and a typewriter clock counts down to curtain.
Modern Theory | Premium Fragrance & Candle E-commerce Website
Project Overview
Modern Theory is a premium home fragrance brand focused on clean ingredients, timeless design, and creating a calming atmosphere through thoughtfully crafted candles and home fragrances. The website concept combines minimalist aesthetics, editorial-style imagery, and an organized shopping experience to communicate the brand’s identity while making product discovery simple.
Design & Development
The website features a refined visual layout with neutral tones, elegant typography, high-quality product imagery, and carefully structured sections that showcase the brand’s collections and products.
Key Features & Functionality
Premium Homepage Design: A prominent hero section showcasing signature fragrances, promotional messaging, and clear calls to action.
Product Collections: Organized collections for signature candles, bestsellers, seasonal fragrances, accessories, and room sprays.
Product Discovery: Featured product sections that help visitors explore the catalog and discover relevant products.
Brand Storytelling: Dedicated sections communicating the founder’s story, brand philosophy, and commitment to clean ingredients.
Product Promotion: Discovery sets and curated product recommendations designed to encourage product exploration.
Responsive Layout: A layout designed to adapt across desktop, tablet, and mobile screens.
Customer Navigation: Structured menus, search, account access, and shopping-cart entry points.
Newsletter Signup: An email subscription section to support audience growth and ongoing customer communication.
Trust-Building Sections: Brand promises, ingredient messaging, shipping information, and customer support links.
Conversion-Focused CTAs: Strategically placed buttons guiding visitors toward collections, products, and shopping opportunities.
Kajabi Application
For a Kajabi implementation, this design direction can be adapted to support brand storytelling, lead capture, email marketing, digital fragrance guides, educational content, and customer nurturing. Physical product sales and advanced e-commerce functionality would need to be assessed against Kajabi’s current capabilities or handled through an appropriate external commerce integration.
Project Goal
The goal is to create a polished, brand-led digital experience that combines strong visual presentation with clear navigation, compelling storytelling, and a smooth path from discovery to action.
