UFAB numericals + motion system for logo and numericals, via Ebb Scandinavia.

The new logotype symbolized their mastery in CNC manufacturing.

Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.

The numerals are now used on factory signage.

But the brand needed more ways to express smart connected manufacturing.

I built a motion system inspired by their CNC & measurement machines, where the same movement could carry across both letters and numbers.

This made the identity easier to extend without losing coherence.

Logotype: Ebb Scandinavia Numericals: 1 AD, 1 designer (me) Motion: me

Superb

Case Study: Crafting a Premium Digital Identity for Oura Pilates In the wellness industry, trust and aesthetics are everything. When designing the brand video for Oura Pilates, our main objective was to position them as a premium, welcoming, and professional studio. The Result: A cohesive visual identity that hooks the audience within the first 3 seconds and builds instant brand authority. Available for new select projects this month. Check out our services on our profile or drop a message to discuss your project!