How do you capture the essence of a brand and communicate it visually? Prenatal care nutrition tends to either fall into an overly clinical or overly childish direction, and both felt unaligned to Root & Cradle, which is a functional nutrition collective for pregnant women. Their approach is root-cause focused and more holistic than typical prenatal nutritionists. To make them stand out we hone into this strength and express it through their visual identity, through earthy tones, cozy textures and approachable typography. For this project I used Illustrator to create the logo, pair the colors and fonts, and Flora to create the logomark and imagery that would bring life to the brand. How do you make sure your brands feel unique while staying true to the industry they're in?

Very kind! 💛

Would you pay a 400€/month membership without needing convincing? This was my challenge with Beau Society, a premium wellness membership in Lyon 💆 Instead of justifying the price, I've built a brand that removes the decision entirely: strategy, creative direction and design, all engineered so that 400€ feels OBVIOUS to the target audience, not expensive. What's more exhausting for you: paying for wellness, or figuring out where to spend it? For me: The second, and I learned it the hard way! 💀

the decision-removal angle is the whole game. price stops being a debate the moment the brand signals you're already the kind of person who buys it, and the serif system plus that monogram pull that off. reads like membership not a purchase, really nice work