Been thinking a lot about pacing lately.

The hardest part of a SaaS explainer isn't the animation, it's deciding what to cut. A 60-second video has room for maybe three ideas, not ten. Every extra scene you "save" is a second the viewer quietly checks out.

So these days I lock the storyboard before I touch After Effects. Obvious in theory, but it's saved me hours of polishing shots that never should've existed.

Curious how everyone else works 🤔

Do you storyboard everything up front, or animate as you go and shape it in the timeline?