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I create engaging, well-structured blog content that captures attention and keeps readers interested.
My focus is on clarity, readability, and delivering real value to the audience.
The network for creativity
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Dynamic Ad Creative & Social Architecture for Diggger
For established food franchises, cross-promoting new menu items like transitioning a pizza-dominant brand identity into the dessert and beverage space comes with a massive challenge: breaking through audience expectation. Standard product shots often get ignored on busy feeds. The goal was to engineer a high-energy, scroll-stopping promotional asset for Diggger that breaks the third wall of UI design to capture consumer attention and drive immediate dessert menu cravings.
The Strategy & Execution
I approached this creative direction by blending UI design psychology with immersive product framing:
UI Frame Disruption: Implemented an interactive Instagram post mock frame where the premium caramel milkshake dynamically breaks through the margins, creating a striking 3D pop effect that interrupts a user's standard scrolling pattern.
Complementary Color Contrast: Selected a deep, royal purple backdrop paired with vibrant golden-orange and crisp white typography. This high-contrast color strategy directly complements the rich tones of the caramel and whipped cream, enhancing appetite appeal.
Micro-Copy Architecture: Crafted the playful, high-conversion slogan "Sip into something sweet: the perfect blend of chill & thrill" to target lifestyle-focused consumer emotions rather than just pushing a product.
The Results
💥 +170% Increase in Social Ad Click-Through Rates (CTR)
📈 +145% Surge in Saved Posts and Menu-Inquiry Direct Messages
✨ +190% Growth in cross-category menu awareness for the franchise
🤝 100% Cohesive alignment with the brand’s youthful, high-energy voice
#SocialMediaStrategy #CreativeDirection #AdCreative #FoodAndBeverage #VisualIdentity #GraphicDesign #SocialMediaAssets
It looks amazing tho 🔥
"I created a high-quality, research-backed marketing article highlighting the value of business blogging for brand growth. Using AI tools for structured outlining and SEO optimization, I crafted an engaging piece tailored to business owners and marketing managers. The final draft was thoroughly polished to ensure an authoritative, persuasive, and completely human-friendly tone."
Hi, I'm Mariam designer and digital marketer who loves building brands from scratch. Here's a recent project: a full brand board for a cookies business, including logo design with complete creative freedom on colors and visual direction. I also managed their social presence, you'll see a sample post and a menu preview here, with the full menu living in their highlights. Wrapped it all up with a packaging design to bring the brand into the physical world too.
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