Yobel Corporate Site & Multi-Market Platform

Yobel Industrial — Multinational supply chain management corporation with over 50 years of experience, operating across 9 countries in Latin America.

If global logistics were easy, it wouldn't have a 50-year history or operate across 9 countries. The challenge wasn't just building a massive corporate site: it was making a complex logistics engine feel clean, clear, and absurdly easy to navigate in record time. No fluff, no nonsense, straight to the point.

- The Challenge (Or "How we survived this")

1. Clock ticking: Design, build, and launch the studio’s largest corporate site in just 3 months (2 months of pure design and execution).

2. Visual consistency: The homepage was already designed by Fibra Studio. The mission was picking up that art direction and scaling the rest of the site without breaking the visual language or losing coherence.

3. Regional scale: A giant operating across 9 countries can't use a "one-size-fits-all" layout. Each regional version needed custom content adaptations without derailing the global system.

- My Role (What was actually on my plate)

1. Lead UX/UI Designer (Post-Homepage Architecture & Regional Rollout)

2. Information Architecture & UI: Took the visual handoff from Fibra Studio to structure, design, and align the interface for all inner pages.

3. Real-time feedback: Active, iterative management with the client to approve modules on the fly instead of waiting for massive end-of-project reveals.

4. Adaptive design systems: Built modular UI components that allowed seamless replication across all 9 country versions.

- The Solution (Less drama, more design)

Modular design over reinventing the wheel: Leveraged existing visual rules to build a flexible component system. Less time decorating, more time solving navigation.

Live iteration: Designing against the clock means making fast decisions. Implemented continuous feedback loops to polish UX flows without blocking the development team.

Structured localization: Designed templates that adapted to country-specific content without breaking the visual grid or main hierarchy.

- The Result (Zero excuses, 100% shipped)

A robust, responsive corporate site live across 9 regional versions, shipped on schedule. No useless fluff—just solid architecture, consistent UI, and digital logistics running at 100%.