"I'll be a founder," I used to say, "Or a co-founder, making my own way. I'll quit my job, escape..."I'll be a founder," I used to say, "Or a co-founder, making my own way. I'll quit my job, escape...
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The identity and guidelines I built received this feedback: ‘They make the identity feel genuinely usable rather than just beautiful.’ For a founder choosing a design partner, that’s a concrete part of the work to ask about.