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It’s easy to tear down a rebrand on socials when you have zero context.
You didn't see the 14 board members, the legal restrictions on the font, the last min pivot from the CEO, or the budget that got cut in half on week eight.
Critique the execution but respect the designer and what they might have been through. A lot of those "bad" designs are designers doing their best to make their clients happy,
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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So I got hired for another rebrand. I think that might be my new title rebrand expert lol . the best part is i've been wanting to do an eyewear brand and here I am , hehe. Anyhoo her brand is moving in a different direction and she want ted something that represented who she now is. which do you think the rebrand is and what are your thoughts?
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The hardest part of redesigning my own site wasn't the design.
It was deleting the copy I wrote a year ago and admitting it sounded like nobody in particular.
Rebuilt the whole thing. Case study below.
Deleting a year-old version of yourself is honestly the hardest part of any self-rebrand, copy included. What made the old lines feel so anonymous in hindsight, was it the tone or just that it was written for nobody in particular like you said?
what if the reason your work feels generic isn’t your skill…
…but the fact that you keep designing for approval?
@Alex Aperios joined us recently at UnContrad to unpack how independent designers can build bolder work, pitch stronger ideas, and stop hiding behind “safe” creative choices.
this conversation is for every creative trying to stand out.
full episode just dropped on our YT channel, leave us your comment there, excited to feature your thoughts in our community ↓
the safe creative line is true. what made you write this?
