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2 years ago I was a CRO Strategist for an Active Sportwear brand called Veii Apparel
Very fond of this because it shaped how I do my design work today. Not just following my client's preference, but prioritizing audience behavior over time.
https://veiiapparel.com/
Conversation DesignShopify DevelopmentAirtableGoogle AnalyticsconversionoptimizationShopifyUX Engineering
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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🎨 Design Poll: Which direction would you choose?
I've been exploring two distinct creative directions for this apparel landing page and would love to get feedback from fellow designers, founders, and marketers.
🅰️ Option A: — Aesthetic
🅱️ Option B: — Modern
Both concepts are designed to appeal to the same audience, but they create very different first impressions.
Curious to hear your thoughts. Cast your vote! 👇
38 voted
50%
38 voted
50%
76 votes
Closed
Interesting comparison.
My vote goes to Option A 🙌. The typography, contrast, and overall composition create a much stronger emotional impact at first glance. It feels more premium and memorable, which is usually what helps a brand stand out in a crowded market.
That said,...
Dark or Light. What sells tech?
Option A sets the mood. Dark, luxury editorial, oversized serif, gold italic accent. You feel the brand before you see the price. The kind of hero that makes a $300 earbud feel worth it.
Option B closes the deal. Light, direct, products front and centre with prices visible above the fold. Reviews, warranty, shipping — all answered before the question is asked.
Same brand. Same Liquid codebase. Two completely different strategies.
Which one do you trust with your conversion rate?
Vote below. Dark or Light?
4 voted
57%
3 voted
43%
7 votes
Closed
Will go for the dark!
Built a full e-commerce website on Shopify for Address Home, one of India's leading luxury home decor brands. The site needed to match the premium feel of their physical stores while making it effortless to browse and buy across hundreds of products. Custom built for a smooth shopping experience with clean navigation across categories like furniture, tableware, linen, decor and gifting. Focused on making high value products feel as luxurious online as they do in person.
This is so luxurious..Fantastic job done on this
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