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Strong branding helps build trust, attract loyal customers and even boost your return on investment. Today, I'll take you through some branding strategies.
CONSISTENT BRAND IDENTITY
Use the same logo, colours, and font across all platforms. This must be unique to your brand only! Maintain a clear brand voice in all content.
VALUE - DRIVEN CONTENT MARKETING
Share educational and engaging content that reinforces your brand identity. You can also use storytelling and leverage video marketing.
STRONG SOCIAL MEDIA PRESENCE
Make sure you engage with your audience through consistent post and interaction. You can also partner with influencers who align with your brand values.
By investing in branding, businesses create long term customer relationships, leading to higher conversions and a strong return on investment
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Happy Monday! Exploring early concept marks for a regional IT brand wanting to bridge modern IT services with Appalachian heritage.
Out of 10 sketches, my circle split right down the middle on these two:
A: The Ridge Monogram holds a bold silhouette where the "E" acts as the bedrock of the mountain ridge. It became a fast favorite with non-designer friends.
B: The Topo-Circuit idea plants a dynamic mark pairing circuit traces with elevation contours that can adapt to different locations as the business expands. (My personal pick!)
Which direction would you build out: A or B?
22 voted
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I like the ridge monogram here!
because it is serving its purpose and it can be use in all applications.
The smallest ones as well.
Great work!π₯
It's never just about the logo.
A logo is the face of a brand, but branding is its entire personality.
From visual identity to packaging, every detail tells a story and creates a connection.
A logo identifies. Branding communicates.
5 voted
33%
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67%
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This is an outstanding work!
KalotΔs PuΕ‘ynas, a gated quarter of modern houses.
I created the identity and the website. A wordmark that joins modern and classic, a deep blue and cream palette with four steps of blue, kalotespusynas.lt where buyers choose their house plot by plot, and everything the sales team hands over on site.
Check - Full Case Study
β’ Nov 2
Great