I built a marketing performance analytics dashboard that helps marketing teams quickly identify which campaigns, audiences, and ad groups are actually driving conversions — and which ones are wasting budget. The goal of this dashboard is simple: “Inside a campaign, what is actually working?” Instead of only tracking high-level metrics, the dashboard breaks performance down into campaign and ad group level insights, enabling faster optimization decision The dashboard tracks the full marketing funnel: Impressions Clicks Conversions Spend CTR (Click Through Rate) CVR (Conversion Rate)

Complex products don't fail because of bad technology. They fail because users give up.

Built this analytics dashboard so users spend less time reading data — and more time acting on it.

Clear data. Zero confusion. One screen.