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TEND — Skincare Brand Identity & Advertising
TEND is a conceptual skincare brand built around the idea that healthy skin begins with intentional care. The identity combines understated elegance with a fresh, contemporary visual language to create a brand that feels refined, trustworthy and effortlessly premium.
From the Visual language to the advertising direction, every element was developed to give TEND a distinctive presence in the modern skincare market - where simplicity, confidence and care become part of the brand experience.
The lit, dimensional wordmark is an unusual call for skincare — that shelf mostly goes flat and matte, so this reads closer to tech than beauty. Curious how the glow holds up once it has to be embossed or foiled on an actual tube.
"Appreciate the eye — but if you look at the product/newspaper mockups, the flattened application is already there: clean, flat white/blue on the bottle and print piece. The glossy 3D version is the hero display treatment, not the only version of the mark. Wanted the option to...
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Brand identity, guidelines and launch surfaces by Bright Studios.
Starting from the name and building the whole visual system out of "origin" is a good discipline check. Too many dev tool brands just default to neon gradients because that's what the category looks like right now.
been a little quiet here. took some time off to focus on the work and make lots of things I couldn't share yet.
a few favourite brands before I start sharing what's new ↓
feels good to be back ❤️
the orange panels pop. what are you sharing first?
What do you think!
Which one do you like more? 🔥
7 voted
50%
7 voted
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Minimal keeps more focus on the product and also looks more balanced 😊