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FlexPay is a modern fintech brand identity designed to reflect seamless, secure, and intelligent digital transactions.
The visual system combines fluid line geometry, a tech-inspired symbol, and a bold green–blue gradient palette to express connectivity, trust, and innovation.
Every element from the app icon to UI mockups reinforces clarity, efficiency, and financial empowerment in the digital space.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Looks cool. The color palette and the structure are amazing.
Seen quickly like this, it looks easy… but it actually took several weeks of hard work from the entire team to bring this incredible rebranding to life for a cybersecurity company that’s about to make history
A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
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