Before you design your HealthTech app, read this.

AI-enabled companies captured 54% of all digital health funding in 2025. 1 in 3 U.S. consumers now turns to AI for health information — double the share from 2024. The market is moving fast, the competition is fierce, and most products still fail. The reason? They ask for too much — trying to create new habits instead of fitting into existing ones.

We went through 20+ apps to find the patterns and collect screenshots.

Example: Sleep Cycle. The app doesn't ask you to build a new habit. It triggers at two moments already anchored in your day — bedtime and waking up. Users feel a real benefit from the first morning, and the longer they use it, the more valuable the data becomes. Retention through fit, not friction.

We framed four key questions every founder or PM should answer before shipping — and we keep adding new research on specific healthtech topics as we go.

Full report → https://www.insaim.design/healthtech-ux-design-best-practices