Why is everyone turning their logos into disco balls? 🪩

Spotify’s anniversary stunt works because it’s rooted in their DNA—it’s music, it’s celebratory, and it’s meant to be temporary. But turning every other logo into a disco ball just to chase a trend? That misses the point of brand identity.

I started thinking: If I were on the Claude design team and tasked with exploring this 3D/skeuomorphism trend, how would I approach it? I wouldn’t force a disco ball. I’d lean into their core identity: refinement and precision.

Meet the "Gem of Wisdom."

I reimagined the Claude mark as a precious gemstone—tactile, multi-faceted, and premium. By treating the logo as an object of value rather than just a flat icon, I wanted to bring it into a space that feels tangible and intentional.

Process: I used Gemini to generate the initial assets and video iterations, focusing on achieving realistic light refraction and depth.

👇 Do you think brands should blindly turn their logo into a disco ball to jump on a trend, or should they adapt the core concept to fit their own unique identity?

For fun, I guess 🤷🏻‍♂️

Here's my submission for the @Bubble.io X @Contra HQ 👾

PulseWay is a mobile-first social intelligence tool that scans trending products across TikTok, Instagram, X, and LinkedIn — then matches small businesses with potential clients who are already engaging with those trends.

Link: PulseWay

The problem 😶‍🌫️

Small businesses and freelancers spend hours scrolling, cold DMing, and guessing who might need their services. There's no shortage of demand — viral products create buying intent every single day — but there's no simple way to connect that trending signal to an actual lead you can reach out to. The gap between "this product is blowing up" and "here's someone ready to buy" is where most small businesses lose time and money.

Category ☀️

Productivity / Sales & Marketing tools for solopreneurs, freelancers, and small business owners.

Seasonal connection📈

Summer is launch season — new products flood social media, creators push content harder, and consumer spending peaks. The App is built for this exact window: when trends move fast, the businesses that spot them first and reach the right people first win. The tool turns seasonal trend spikes into a client acquisition engine rather than noise you scroll past.

Monetisation💰

Freemium model with two tiers. Pro ($19/mo yearly, $29/mo monthly) unlocks unlimited niche tracking, full client finder with AI match scores, real-time alerts, direct in-app outreach, and advanced analytics. The 35% yearly discount drives annual commitments and predictable revenue.

@Ry Magno @Monica Yoon @Calypso Leonard @Lucas Bennington @Jake Moss

Stunning!