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Sharing my UX/UI work for Lemonads, an AdTech platform designed to simplify Google Ads management. This case study explores how I turned complex advertising data into clear dashboards and intuitive workflows.
#ProductDesign #UXUI #AdTech #ui
Strong product-design thinking here—turning dense ad-management data into a calmer dashboard is no small task. The hierarchy and status cues make the workflow feel much more approachable.
Turning negative keyword management into something visually clear is no small feat, that's usually the most tedious part of running ads. What was the biggest UX challenge in simplifying a workflow that's normally just spreadsheets and rules?
Great work
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Our studio site is live. Duvo builds launch videos, product explainers, and the Framer websites they live on, with first concepts two days after the kickoff call
two days to first concepts is fast
MXTC™ — New Look. New Chapter.
In 2025, MXTC™ entered a new chapter with a new visual identity.
As the studio continued to grow, the previous identity no longer fully reflected the direction, ambition, and character of the work. The rebrand was an opportunity to create a sharper and more dynamic visual language.
At the core is a custom M + X monogram, supported by geometric typography, dynamic gradients, motion, and grain.
A new identity for where MXTC™ is today — and where it’s heading next.
Design & Art Direction: @Adrian Rovina (Falling Melon) & Petar Matić (MXTC™)
#BrandIdentity #Branding #Rebrand #VisualIdentity #GraphicDesign #MotionDesign #WebDesign #MXTC
The design looks awesome. Great project!
