STEMLINGO STEMLINGO reached out right before a major product launch. They had a solid STEM kit for kids, a genuine before-and-after story (doomscrolling to building), and a founder who deeply believed in the mission. What they did not have was a Shopify store that communicated any of that. We took the project from zero, strategy, design, and development. The positioning work came first: we identified that parents were the buyer but kids were the user, so every section had to speak to both simultaneously. We built the hero section around the transformation narrative, designed the How It Works flow as a four-step visual journey, and created a Before and After section using real lifestyle photography to make the emotional case before the logical one. On the pricing page, we architected the subscription-first layout, making the monthly plan visually dominant while keeping the one-time kit available for lower-intent buyers. The subscription card got a Best Value badge, a parent dashboard callout, and a cancel anytime reassurance to reduce commitment friction. Development was Shopify with custom section builds for the skill grid and the comparison plan toggle. Launched on time, ready to scale.