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Hello everyone!
I’m new to Contra and still exploring my way around this space. Honestly, I’m a little excited and a little confused at the same time but that’s part of the fun of trying something new.
Looking forward to seeing what Contra brings, meeting interesting people, and making some meaningful connections along the way.
If you’re already on Contra, I’d love to connect and hear about your experience here! 🤝
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Finally dropping this case study.
✦ Really enjoyed shaping this experience.🚀
awesome😍
For this project, the Contra community chose these colors and the concept featured in this post: https://on.contra.com/ppTKmT
Now we’re moving forward. In one of the two animations, we’re thinking of showing the frames more clearly and adding a methane gas effect, but the client disagreed with us, so we decided to let the Contra community decide.
21 voted
78%
6 voted
22%
27 votes
Closed
Option 1 For me
Crafting the Visual Identity for Elichi Coffee | Case Study
For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every touchpoint.
Design Highlights:
Custom Typography: Paired clean, modern letterforms with subtle editorial accents to establish an elevated, boutique feel.
Packaging & Collateral: Used generous white space and structured layout grids so the physical packaging feels premium in hand.
Palette & Materials: Blended deep, roasted tones with soft, muted neutrals to reflect the warmth of the space and the richness of the brew.
I’d love to get your feedback on this direction:
How does the balance between modern typography and warm tones feel to you?
Does the packaging strike the right balance between minimal and welcoming?
Cool work 🙌
