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BLK CAT COFFEE is a visual identity project for a nighttime coffee bar that combines a sophisticated urban atmosphere with a playful and distinctive visual language.
The identity is built around a cat character as the brand mascot, exploring a contemporary, cartoon-inspired aesthetic full of personality, applied across various brand touchpoints such as menus, uniforms, and promotional materials
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A Culture of Excellence
Minale Design Strategy created a brand universe built around a strong idea: a culture of excellence. To bring this positioning to life, I came up with the idea of embodying this ambition by treating fruit and vegetable baskets as genuine works of art.
The aim was to go beyond their purely functional purpose and reveal the beauty and perfection of the products. Each composition is conceived as a unique piece, celebrating its shapes, colours and textures.
To reinforce this vision, I designed a hallmark as a symbol of quality. The imagery extends this approach, highlighting the beauty, precision and exceptional character of the product.
Together, these elements create a universe in which the product becomes an object of contemplation and desire, expressing craftsmanship and a true culture of excellence.
High-end.❤️
Fizzo is a conceptual packaging design project, developed as a portfolio exercise: a fictional sparkling kombucha line imagined as a brand extension of Tao Kombucha.
The project explores how a brand built on health and purpose can enter the "ready to drink" kombucha movement, closer to a premium soda than a supplement, without giving up the identity it has already built, creating a sub-line endorsed by the parent brand, free to communicate energy and instant pleasure.
The work covers naming, positioning, a flavor-based color system, illustration direction, and typography, applied across 4 SKUs: passion fruit, cashew fruit, açaí, and guava.
Conceptual project, not affiliated with the real brand.
Full project on Behance: https://www.behance.net/gallery/254205011/Fizzo-Kombucha-Packaging-Concept
Product DesignProduct StrategyAdobe IllustratorAdobe PhotoshopFigmaproductdesignerpackageartdirectorPackaging Design
looks super refreshing, sparkling kombucha sounds like a dream.
Renovate | Website Design
I'm currently working on several projects in parallel. I'm also working on several parts of the upcoming case study.
Its insanely good color contrast. High-end🔥❤️
