Design Beyond Nature. A creative technology studio website focused on branding, interactive desig...Design Beyond Nature. A creative technology studio website focused on branding, interactive desig...
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Design Beyond Nature.
A creative technology studio website focused on branding, interactive design, AI & innovation, and development, combining strong visual direction with a clear, purposeful digital experience.
A look at the identity I’ve been working on for Sync, a car rental platform in Greece.
You pick the car you want and a local provider brings it to you. Pretty good starting point.
The goal was to give them a brand that could sit comfortably next to the big rental companies and still feel like people you’d actually want to rent from.
I kept their pink and built the layouts around a shape inspired by a car’s side mirror with real cars and Greek scenery inside it.
Big Greek headlines, plenty of space and a system their team can keep easily.