Excited to share my latest design project: New Bones 🛋️
New Bones is a furniture e-commerce landing page designed to make discovering home items and exploring decor trends completely seamless. The main focus was to break down complex online shopping layouts into a clean, minimal, and frictionless user journey.
From smooth product slider discovery to a transparent trust badge flow, every section is crafted with close attention to clear visual hierarchy and layout consistency.
You don’t need huge headlines or long explanations. You need the right image + short headline + clear offer.
For the first version, we worked on the branding, the image and the copy together, so at first glance it’s clear: this is a makeup course, and here’s what you’ll get.
The second version is still beautiful and still feels like beauty. But what are you actually getting? A makeup course? Products? A store? That’s the problem with a Hero that looks good but isn’t thought through.
Your first screen doesn’t need to say everything. It just needs to say the right thing.