Transforming The Oval: Revitalizing Philadelphia's Iconic Pop-up

Transforming The Oval: Revitalizing Philadelphia's Iconic Pop-upTransforming The Oval: Revitalizing Philadelphia's Iconic Pop-up

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Twice Measured

• 1d

Our friends at Parkway Council were looking for a revitalization of The Oval — Philadelphia’s long-running summer pop-up at Eakin’s Oval in front of the historic Philadelphia Museum of Art. The previous identity had long run its course and the team was ready for a fresh coat of paint.

We set out to create a fun, flexible identity that could work for the diverse set of programming in the park’s current form, but also nod to the future vision of the park — transforming The Oval into a proper outdoor community retreat and connecting it to the green space along the Ben Franklin Parkway. The system included various templates for social posts and signage throughout the park.

Brand Design Art Direction Logo Design Adobe Illustrator Adobe InDesign Figma

Dennis

pro

• May 29

new case study for my work on Keeta's motion design series 🧳 added a special touch to this one 😉

Adobe After Effects Figma 2D Animation

Miguel Vega

• May 29

Clean work man! Bigups

Lera NōME

pro

• May 28

🙌 Creative Direction for FamilyCall brand Including Framer website. Check it out 🚀

portfolio Framer Brand Design

Atolani Adegbesan

• May 29

Great Design

Greatness O. | Brand Designer

• May 29

Simon Sinek said "People don't buy what you do; they buy why you do it."

This is one of the most important truths many businesses today overlook, and it’s quietly costing them customers. Here's why;

You can have a brilliant idea, hire top engineers and designers, and build an excellent product. You can run different marketing campaigns, yet still struggle to attract customers. Often, what’s missing is the ability to clearly communicate why your product exists which is the real problem it solves.

This isn’t about saying “I built this because I love it.” It’s about explaining, in the simplest and most relatable way, how your product makes life better for your customers. That requires deeply understanding your audience, their challenges, needs, and desires, and shaping your offer to meet them.

And this is exactly where strong branding and marketing comes in.

Through thoughtful branding and logo design, we translate your solution into visual elements — marks, symbols, colors, and style that instantly connect with your audience. So people feel drawn to your brand even before they fully understand your product.

That’s precisely what we did for Atlas Global Technologies. View the case study here ➤ https://www.behance.net/gallery/242205107/Atlas-Telecom-Brand-Identity