Jumped into the @Morphic challenge with Harley-Davidson. I've always loved motors and that classic freedom brand identity. My concept, 'Enjoy the Real Ride,' is about stepping away from the screens and the constant comparison trap to just live your own unique life. This was done 100% in Morphic (video, VO, music), and my wife helped me develop the script. We really enjoyed the process and hope you enjoy the result! 🙌 🏍️
Fade Into You by Mazzy Star is my favourite song ever!!
It's one of those songs I put on whenever I need a little reminder of how good life can feel.
For this cover, I wanted to capture the feeling of freedom, movement, and that almost weightless feeling of being alive. Like driving with the windows down, your head out in the wind, or opening your window at night and getting lost in the stars.
The idea was to make the typography part of the image, not just something placed on top. Almost like the words are floating inside that little dream you get lost in while listening to music.
An exploration of art, creativity, and creative direction through the lens of AI 🌸
This is an independent, experimental concept project, created entirely with AI to explore new possibilities in visual storytelling, artistic expression, and creative direction.
The work incorporates AESOP brand assets and identity, which remain the property of their respective owners. This is a personal creative exploration, not an official AESOP campaign or commissioned work.
Created with AI. Directed by me.
A concept. A creative experiment. A vision brought to life through AI.
A laptop on moss under a pink to lilac sky makes a plain services list feel like a little world. Did you generate the scene in Midjourney first and add the screen after?