I developed Within Café's refined brand identity and a cohesive packaging system spanning coffee bags, takeaway cups and gelato tubs. Each piece features bespoke hand-drawn illustrations that bring the brand’s “Elevate Within” philosophy to life, capturing calm, connection and everyday ritual. A carefully curated palette of deep greens, warm neutrals and soft pastels creates a premium yet welcoming feel, while consistent typography and layout ensure a seamless, elevated experience full of character across every touchpoint.

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Visual Identity for MOLDE. — 3D Design & Production Studio

The Challenge MOLDE. is a studio that designs and manufactures functional, everyday products using 3D printing technology. The goal was to create a visual identity that clearly communicates structural architecture, volumetric form, and technical precision without sacrificing a premium, modern aesthetic suited for lifestyle product markets.

The Solution The brand’s visual system is rooted in pure geometry. By combining heavy, solid geometric blocks to form the custom typography of "MOLDE.", the logotype structurally represents the core process of the company: molding physical raw materials into functional shapes. A key element of the identity is the punctuation point at the end, which scales independently as an abstract minimalist icon for small placements, product embossing, and tactile tags.

The Application The identity was developed alongside its physical applications, testing structural legibility across high-end 3D printed objects (such as matte polymeric lighting structures) and premium packaging. The contrast between deep matte black graphics and raw material textures ensures the brand feels industrialized yet sophisticated.

It looks great, love the way it is vibrating. What was the logic behind that ?