Content Writing & Translation - High Converting Content

what about it?

PARTY — Soft-Sell Skincare Ad Concept

Characters: S = Siti J = Jessica

Scene 1 — Phone Call

J: “Hello...?”

S: “Hey! What are you up to?”

J: “Nothing much. Just watching a Korean drama and chilling.”

S: “Come with me to a birthday party tomorrow afternoon! It’s my coworker’s birthday, and you’re still off, right? Come on, pleaaaseee!”

J: “Hmm... I don’t know. Let me think about it. I’ll let you know, okay?”

S: “Aww, come on! I’ll bring you a pretty dress to wear.”

J: “You don’t have to go through all that trouble. Seriously.”

S: “Too late. I’ll pick you up tomorrow.”

J: “Yeah, yeah, yeah, yeah.”

Scene 2 — The Next Afternoon

Siti arrives at Jessica’s house with the dress.

S: rings the doorbell

Jessica opens the door.

J: “Hey! You actually came!”

S: “Of course! Come on, let’s go upstairs.”

They go upstairs together.

Scene 3 — The Dress

S: “Here. This is the dress I promised you yesterday.”

J: “It’s so pretty! This must’ve been expensive, right?”

S: “Ah, not really. It’s not as expensive as you think.”

Jessica tries on the dress.

J: “Girl, this is so pretty! I love it! Thank you so much. You’re seriously the best!”

S: “I knew you’d look amazing in it. That’s why I got it for you.”

Scene 4 — The Skincare Gift

The doorbell rings.

J: “Okay, guess what? My package just arrived!”

S: “What is it?”

J: “Here, open it.”

Siti opens the package.

S: “Wait... what’s this?”

J: “A little gift for you.”

S: “For me?”

J: “Yep! It’s a new skincare set I got for you. It’s from the same brand as the skincare I always use.”

J: “So, this one is the [PRODUCT 1]. It’s for [CLIENT REQUEST / BENEFIT]. And this one is the [PRODUCT 2], which helps with [CLIENT REQUEST / BENEFIT].”

S: “OMG! Thank you so much, bestieee!”

J: “Of course! Anyway, I’m gonna get ready now. We’re gonna be late!”

Scene 5 — Getting Ready

Jessica starts getting ready for the party.

Meanwhile, Siti removes her makeup and starts trying the new skincare products.

S: “Oh, this one is for nighttime...”

S: “And this one’s sunscreen.”

S: “Oh, and this is the moisturizer...”

Siti continues using the products.

S: “Okay... I actually really like this.”

J: “Told you!”

S: “Girl, you know me too well.”

They laugh and get ready to leave for the party.

Creative Concept

A soft-sell skincare advertisement presented through a casual story between two best friends. The products are introduced naturally as part of a gift, rather than through a direct sales pitch.

The concept allows multiple skincare products to be featured in one story while keeping the advertisement fun, relatable, and natural.

Skincare illustration: Created with ChatGPT. Story & concept: Original idea by me.

The concept goes something like this, hahaha. I can only write the script and picture the actors performing the scenes in my head.