PARTY — Soft-Sell Skincare Ad Concept Characters: S = Siti J = Jessica Scene 1 — Phone Call J: “H...PARTY — Soft-Sell Skincare Ad Concept Characters: S = Siti J = Jessica Scene 1 — Phone Call J: “H...
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Tondi Parlinggoman
• 20h
PARTY — Soft-Sell Skincare Ad Concept
Characters: S = Siti J = Jessica
Scene 1 — Phone Call
J: “Hello...?”
S: “Hey! What are you up to?”
J: “Nothing much. Just watching a Korean drama and chilling.”
S: “Come with me to a birthday party tomorrow afternoon! It’s my coworker’s birthday, and you’re still off, right? Come on, pleaaaseee!”
J: “Hmm... I don’t know. Let me think about it. I’ll let you know, okay?”
S: “Aww, come on! I’ll bring you a pretty dress to wear.”
J: “You don’t have to go through all that trouble. Seriously.”
S: “Too late. I’ll pick you up tomorrow.”
J: “Yeah, yeah, yeah, yeah.”
Scene 2 — The Next Afternoon
Siti arrives at Jessica’s house with the dress.
S: rings the doorbell
Jessica opens the door.
J: “Hey! You actually came!”
S: “Of course! Come on, let’s go upstairs.”
They go upstairs together.
Scene 3 — The Dress
S: “Here. This is the dress I promised you yesterday.”
J: “It’s so pretty! This must’ve been expensive, right?”
S: “Ah, not really. It’s not as expensive as you think.”
Jessica tries on the dress.
J: “Girl, this is so pretty! I love it! Thank you so much. You’re seriously the best!”
S: “I knew you’d look amazing in it. That’s why I got it for you.”
Scene 4 — The Skincare Gift
The doorbell rings.
J: “Okay, guess what? My package just arrived!”
S: “What is it?”
J: “Here, open it.”
Siti opens the package.
S: “Wait... what’s this?”
J: “A little gift for you.”
S: “For me?”
J: “Yep! It’s a new skincare set I got for you. It’s from the same brand as the skincare I always use.”
J: “So, this one is the [PRODUCT 1]. It’s for [CLIENT REQUEST / BENEFIT]. And this one is the [PRODUCT 2], which helps with [CLIENT REQUEST / BENEFIT].”
S: “OMG! Thank you so much, bestieee!”
J: “Of course! Anyway, I’m gonna get ready now. We’re gonna be late!”
Scene 5 — Getting Ready
Jessica starts getting ready for the party.
Meanwhile, Siti removes her makeup and starts trying the new skincare products.
S: “Oh, this one is for nighttime...”
S: “And this one’s sunscreen.”
S: “Oh, and this is the moisturizer...”
Siti continues using the products.
S: “Okay... I actually really like this.”
J: “Told you!”
S: “Girl, you know me too well.”
They laugh and get ready to leave for the party.
Creative Concept
A soft-sell skincare advertisement presented through a casual story between two best friends. The products are introduced naturally as part of a gift, rather than through a direct sales pitch.
The concept allows multiple skincare products to be featured in one story while keeping the advertisement fun, relatable, and natural.
Skincare illustration: Created with ChatGPT. Story & concept: Original idea by me.
WritingAd CopywritingCreative WritingChatGPT
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