TAMGA art / E-commerce The brand identity system developed for TAMGA was formed with the aim of transforming the brand’s spirit into a more contemporary and systematic visual language. The main goal of the project was to create a modern and memorable visual identity for the audience by combining symbolic elements specific to TAMGA.

The identity system was inspired by the logotype, typographic approach, and product shape. In the visual direction, minimalism and ethnic references were balanced and the premium and artisanal character of the brand was brought to the fore.

As a result, a more recognizable, flexible, easy-to-apply, and long-lasting visual system was formed for TAMGA that is easy to apply and enhances the product experience. The developed identity will allow the brand to establish more stable and aesthetic communication on carpets, decor, and other art objects. https://www.instagram.com/tamgha.art/