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Aura Womenswear 27AW - Nomadic Utility Campaign
The client wanted to showcase Aura Womenswear's 27AW collection, embodying the concept of "nomadic survival wisdom" translated into modern everyday "relaxed practicality." They granted significant creative freedom to the photographer. I led the project end-to-end, overseeing concept planning, model casting, shooting, and post-production. I handled the full photography process, ensuring the visual narrative captured the brand's ethos while managing all logistics from pre-production to final delivery. The project was completed in just 7 days from planning to delivery, demonstrating a fast turnaround and highly efficient workflow. The client was highly satisfied with the final outcome.
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An editorial exploration for VERA JOE® Autumn/Winter 2026.
Exploratory Brand Identity & Visual Campaign.
Like the art direction
MAE — Art Direction & Brand Visual Identity
A visual identity concept developed for MAE, built around the idea of “Controlled Energy — Movement in Contrast.” The direction explores the tension between individuality and constant movement, using a sharp central subject surrounded by blurred figures to create a strong visual narrative.
The Challenge
The goal was to create a visual language that felt distinctive, contemporary, and emotionally engaging without relying on excessive graphics or conventional branding. The challenge was to communicate movement and energy while keeping the brand feeling refined, minimal, and controlled.
The Solution
I developed an art direction centered around contrast — stillness vs. movement, focus vs. distraction, and individuality vs. the crowd.
The orange environment creates a bold visual signature, while the motion-blurred silhouettes represent the constant movement surrounding the individual. The sharply focused central figure becomes the visual anchor, communicating confidence, identity, and control.
The same visual language was then extended into the brand composition through minimal typography, logo placement, graphic symbols, and structured spacing, creating a system that can work across campaigns, social content, editorial layouts, and brand communications.
My Role
Art Direction · Brand Identity · Visual Concept · Graphic Design · Typography · Brand Composition
I was responsible for developing the visual concept, defining the art direction, establishing the graphic language, and translating the concept into a cohesive brand presentation.
Concept → Art Direction → Visual System → Brand Application
Logo DesignProduct DesignAdobe IllustratorAdobe PhotoshopAdobe Premiere ProBrand DesignVisual Designvisualidentity
Using the motion-blurred figures as the system's way of encoding the brand world around the individual is a clean way to carry the concept into every touchpoint — the contrast is doing the narrative work instead of added graphic elements. The orange read as a deliberate move to...
@coinprop.io Sometimes, the idea that comes to mind turns out to be so perfect that you can't believe it. This one popped up early in the project and stayed until the end as the best one. A stack of coins forming the letter C for a coin prop firm. Simple and timeless.
this is smart! coins as C - didn't think of that before. really clean work man