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Shopify Email Automation & CRO Journey Setup
Good Kitty Co had a strong product narrative in the women’s intimate health space, but the post-purchase experience was effectively silent. Customers were completing orders or subscribing, and then the journey stopped. We're missing structured onboarding, reassurance after purchase, and branded communication that reinforces trust in a sensitive health category.
Encyphers stepped in to rebuild the post-purchase ecosystem within Shopify, focusing on Shopify CRO, email automation, and customer journey design that support long-term retention rather than one-time conversions.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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✨ Recently launched — The Certified Lovergirls
Really enjoyed bringing this project to life — a bold, immersive website built around a distinctive brand identity and an experience-first approach.
The goal was to translate the creative direction into a digital experience that feels expressive and unconventional, while still being intuitive and responsive across devices.
What I worked on:
• Website design & development
• Custom responsive layouts
• Interactive UI elements
• Mobile optimization
• Typography & visual hierarchy
• Performance & usability improvements
The result is a highly visual website where strong branding, storytelling, and functionality work together.
🌐 Live: thecertifiedlovergirls.com
Would love to hear what you think!
#WebDesign #WebDevelopment #CreativeDevelopment #ResponsiveDesign #UIUX #WebsiteDesign #shopify #ShopifyDevelopment
Clean and well-presented design!
"A full Shopify store design for Grove, a home decor and lifestyle brand focused on natural, intentional living. I designed the storefront around a calm, earthy aesthetic — warm imagery, soft typography, and layouts that let the products breathe.
The homepage features a striking full-width hero, a clear brand introduction, and curated sections for Best Selling Products, Best Collections, and category highlights like Rugs, Book Shelves, and Decor — making it easy for shoppers to browse by style rather than hunting through menus. I designed a clean product detail layout with color and style variants, quantity selection, and clear add-to-cart/buy-now actions to reduce friction at checkout.
To build trust and reduce pre-purchase hesitation, I included collapsible content sections covering shipping, care instructions, and brand promises, plus an email capture section to keep growing the customer list post-visit.
Result: A warm, on-brand storefront built to turn casual browsers into loyal Grove customers."
Skills used: UI/UX Design, Shopify Development, E-Commerce Design, Brand Identity, Landing Page Design, Mobile-First Design
Tools: Shopify, Figma
