One day I want to open a bagel shop. For now, I got to prototype the whole brand instead, logo, p...One day I want to open a bagel shop. For now, I got to prototype the whole brand instead, logo, p...
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One day I want to open a bagel shop. For now, I got to prototype the whole brand instead, logo, packaging, poster, video using Envato's gen AI tools. It's a surprisingly solid all-in-one kit for image and video generation.
My Workflow
- Sketched the logo on paper first, pulling inspiration from Envato's geometric patterns, I go for a monochromatic, warm, geometric logo.
- Built the final logo in Illustrator, then handed it to AI with clear sketches and direction.
- Used AI to rapid-generate mockups across t-shirts, packaging, and posters.
- Iterated through a brand animation, testing multiple storyboard approaches before landing on the final version.
- Generate music via Envato AI then edit in After Effects.
My Human by Design Moment
My first animation storyboard for the logo was low-fidelity, so the AI output felt random. I assumed the fix was more detail, so I redid it with the final logo and tighter instructions. AI overcorrected. It added motion and elements I never asked for, and the result was more confusing, not less.
I made a different call. Instead of adding more, I stripped the storyboard down to just two frames: a start and an end. No extra instruction for AI to misread, no room for it to improvise.
Designers has design in mind, our goal is to visualise that vision. AI helps along the way, but only when I gave it clarity. Simpler instruction with examples what finally got a clean, consistent animation out of it, one I could adapt across other bagel without starting over.
Curious on how other make the AI works?
Youtube: https://youtu.be/-HQX598KRK0
more visuals from iki, a matcha shop i’ve been working on 🍵
the project is getting close to its final stage, and it’s been really interesting to see how the initial concept has gradually turned into a complete brand.
from the strategy to the visual identity, every decision has helped shape a more cohesive and distinctive world for iki.
almost there. excited to share more of the final result soon
spot the fake being the one that sticks makes sense, catching grown-ups out is the best game there is. one build question. do kids need an account, or does progress live on the device? no-login is usually the hardest part of a kids product and the part parents actually check.
Visual Direction for Zoah(an a16z
speedrun
company) — 10-Day Motion Sprint
Sound on
Core Focus:
✦ Agent Builder: Direct canvas manipulation flow.
✦ Design is Code: Seamless transition between frame & code.
✦ Vector & Canvas Collabration Branching: Fluid spatial micro-interactions and with dynamic, multi-threaded branch animation.
✦ Custom Spatial Audio: Tactile sound design built from scratch to complement every pixel movement.
From zero to a polished demo experience in 10 days.
*For reference only, all final product details , official announcements and brand details remain subject to Zoah's official release.
Designed & Animated by
@acream_1
A polished demo experience in just 10 days is seriously impressive, acream. The custom spatial audio built from scratch is a thoughtful touch. Zero to polished that fast is wild.