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Designed and built the ShipCX website end to end in Framer. I created the visual identity — a dark green and neon-mint palette with a precise, engineering-forward feel — and handled layout, typography, interaction design, and motion throughout. The final site is responsive, fast, and fully editable by the team in Framer.
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I joined the Config Makeathon and built BriefOS — a client brief operating system for designers, studios, and freelancers.
The problem I wanted to solve is something almost every designer deals with:
Client projects rarely start clean.
They usually start with scattered notes, vague goals, random references, unclear positioning, mixed opinions, and no approved direction. That chaos creates slow starts, endless revisions, weak strategy, and confusion between the designer and the client.
So I built BriefOS to turn that mess into a clear, structured website blueprint.
The idea:
Client chaos → AI signal extraction → website blueprint → visual direction → wireframe → client approval
Inside BriefOS, a designer can collect messy client input, organize it into useful categories, extract important signals, build a sitemap, generate copy directions, choose visual routes, adjust wireframes, and send decisions into a client approval room.
I wanted the product to feel less like a generic AI tool and more like a real project command center.
What I built:
Command Center to track the full project workflow
Intake Wall for messy client notes, links, screenshots, and references
Signal Extractor to identify offer, audience, CTA, tone, gaps, and contradictions
Blueprint Builder for sitemap, homepage structure, copy, and conversion path
Visual Lab for mood, palette, typography, layout direction, and style routes
Wireframe Studio for reviewing and refining the homepage structure
Approval Room for client decisions, comments, approvals, and revision requests
I also focused on making the experience interactive instead of just “AI magically does everything.”
The user can tag notes, approve or reject signals, choose direction, reorder sections, compare options, adjust wireframes, and approve final decisions.
Built using Figma Make as part of the Config Makeathon.
The goal was simple:
Help designers move from confusion to clarity faster — while keeping strategy, copy, design, and client approval connected in one workflow.
Still more I’d love to improve:
deeper real data inputs
stronger drag-and-drop behavior
better client presentation mode
more polished animations
live export options
more visual direction templates
But for this version, I’m happy with the core concept: a useful AI workflow product built around a real design problem.
preview link:https://www.figma.com/make/LhthPqSGpwgLBKVoJdQLHG/Begin-Project?fullscreen=1&t=aPQZNZHYQiD53qn0-1&code-node-id=0-9
#ConfigMakeathon @figma #FigmaMake #ProductDesign #UIDesign #AIDesign #WebDesign #DesignTools #Contra
This is actually a really useful idea. Turning messy client briefs into a clear workflow solves a real problem.
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