FIG RITUAL — Luxury Body Care Campaign A cinematic beauty campaign created for FIG RITUAL, combin...FIG RITUAL — Luxury Body Care Campaign A cinematic beauty campaign created for FIG RITUAL, combin...
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A cinematic beauty campaign created for FIG RITUAL, combining natural ingredients with an elevated European spa aesthetic.
The visual centers on a quiet self-care moment: an elegant model using the solid soap at a sculptural stone basin, surrounded by the complete product collection, fresh figs, lavender, water and delicate foam.
The creative direction uses a refined palette of fig purple, dusty lavender, creamy ivory and warm champagne tones, with soft natural light and tactile details to communicate freshness, botanical ingredients and understated luxury.
It’s been a minute since my last post here on Contra.
While my main focus usually lives in photo editing and digital design, I was digging through the archive recently and thought it’d be fun to share a couple of branding projects from the past:
Slide 2: Choku Ladies Boutique identity and mockups (2 years ago)
Brand identity isn't my everyday lane, but tackling projects like these taught me a lot about visual consistency across different mediums. I’d love to hear your thoughts or see any feedback from fellow designers. Great to connect with the community again.