FIG RITUAL — Luxury Body Care Campaign A cinematic beauty campaign created for FIG RITUAL, combin...FIG RITUAL — Luxury Body Care Campaign A cinematic beauty campaign created for FIG RITUAL, combin...
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MARIANA SUKHANOVA
• 3h
FIG RITUAL — Luxury Body Care Campaign
A cinematic beauty campaign created for FIG RITUAL, combining natural ingredients with an elevated European spa aesthetic.
The visual centers on a quiet self-care moment: an elegant model using the solid soap at a sculptural stone basin, surrounded by the complete product collection, fresh figs, lavender, water and delicate foam.
The creative direction uses a refined palette of fig purple, dusty lavender, creamy ivory and warm champagne tones, with soft natural light and tactile details to communicate freshness, botanical ingredients and understated luxury.
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