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VULKKANO came to us looking to level up their brand.
Started as a refresh.
Ended up rebuilding half the thing.
Full case study:
Cool
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Connect with clients, get discovered, and run your business 100% commission-free
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Back after a while, excited to share some recent work.
I recently worked on a product called ChargeIndia in the EV charging space. The idea was simple: bring all EV charging providers into one platform and create a seamless experience for users while helping the brand stand out in a competitive market.
It was an exciting project to be part of, from shaping the brand identity to designing the mobile app. I’ll be sharing more shots and some behind the scenes content over the next few days, but here’s a sneak peek at the brand guidelines.
One of the key goals was to remain rooted in Indian culture while presenting the brand in a modern, forward-looking way. After hundreds of explorations and iterations, I finally landed on this logo.
Great work. Beautifully blended the Indian culture ethos with a business forward looking identity.
UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now used on factory signage.
But the brand needed more ways to express smart connected manufacturing.
I built a motion system inspired by their CNC & measurement machines, where the same movement could carry across both letters and numbers.
This made the identity easier to extend without losing coherence.
Logotype: Ebb Scandinavia
Numericals: 1 AD, 1 designer (me)
Motion: me
Superb
Most logos don’t stand out because most brands keep following.
Trends make you look current.
Distinctiveness makes you unforgettable.
If your brand looks like everyone else,
it gets ignored like everyone else.
Real brand recognition comes from:
• Ownable shapes
• Strategic difference
• Visual memory
• Recognition systems
Stop designing to fit in.
Start designing to be remembered.
Good design gets noticed.
Distinctive design gets trusted.
Want a brand people actually remember? Let’s work together.
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