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Website Copywriting | Homepage & Landing Pages
Your website is often the first impression customers have of your business.
Clear, engaging and persuasive website copy can make all the difference.
I create compelling content for:
✨ Homepage & About Us pages
✨ Landing pages
✨ Service descriptions
✨ Brand storytelling
✨ Website calls to action
My approach combines natural storytelling, clear messaging and customer-focused writing to help businesses communicate their value.
📩 Available for freelance copywriting projects and international collaborations.
#WebsiteCopywriting #FreelanceCopywriter #LandingPages #ContentWriting #DigitalMarketing
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Meet Mae Cole 📝
Mae Cole is a Brooklyn copywriter who helps women founders say what they actually mean. Her world includes Fifth Draft, her Substack, and The Say It Club, small writing gatherings in New York.
The goal was a launch-ready brand that already feels lived in. Intellectual, analog romantic, warm under the cool, and effortlessly put together, like a New York magazine left open on a well-loved desk.
Scope: brand strategy, mood board, logo suite, typography, color palette, and brand assets across her studio, Substack, and The Say It Club.
Book Blogging & Author Blog Promotion
Every book has something worth sharing, and a well-written blog post can help introduce that story to readers who might never have discovered it otherwise.
I help authors present their books through engaging blog content that highlights what makes each title unique. From exploring a book's themes and characters to sharing the ideas behind its creation, I focus on creating content that gives readers a genuine reason to learn more.
What I can help with:
Book Blog Posts: Create engaging articles that introduce your book and its central themes.
Author Interviews: Help share your writing journey, inspiration, and experiences with readers.
Book Spotlight Articles: Present your title, its background, and its intended audience in an appealing way.
Guest Blogging: Develop relevant content for suitable blogs and author platforms.
Book Launch Content: Prepare blog posts to support an upcoming release or a new promotional campaign.
SEO-Focused Blog Content: Incorporate relevant keywords naturally to help readers discover your content through search engines.
Every book has its own story beyond the pages. My approach is to understand the book, identify what may interest its intended readers, and shape the content around those details rather than relying on generic promotional language.
Whether you're an indie author introducing a new release or an established writer looking to expand your online presence, I can help you share your work through thoughtful, reader-focused blog content.
Let's give your book another way to reach its readers.
𝐘𝐨𝐮𝐫 𝐯𝐢𝐬𝐢𝐭𝐨𝐫 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐜𝐚𝐫𝐞 𝐰𝐡𝐨 𝐲𝐨𝐮 𝐚𝐫𝐞.
𝐓𝐡𝐞𝐲 𝐜𝐚𝐫𝐞 𝐰𝐡𝐚𝐭'𝐬 𝐢𝐧 𝐢𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦.
Ive built 150+ landing pages. The #1 mistake I see?
The headline is about the author.
Put yourself in the visitor's shoes. They land on your page and think one thing:
"𝐖𝐡𝐚𝐭'𝐬 𝐢𝐧 𝐢𝐭 𝐟𝐨𝐫 𝐦𝐞?"
If they can't answer that in 5 seconds, they leave.
Here's the fix. Look at these before and afters:
𝐌𝐞𝐧𝐨𝐩𝐚𝐮𝐬𝐞 𝐜𝐨𝐚𝐜𝐡
❌ Hi, Im Sarah, a certified menopause coach.
✅ Sleep through the night again, without hot flashes waking you up.
𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐨𝐚𝐜𝐡
❌ Join my free masterclass.
✅ Get your first 10 clients in 30 days, even with no audience.
𝐃𝐞𝐧𝐭𝐢𝐬𝐭
❌ Welcome to Smith Dental. We care about your smile.
✅ Get a whiter smile in one visit. No pain, no long wait.
𝐅𝐢𝐭𝐧𝐞𝐬𝐬 𝐜𝐨𝐚𝐜𝐡
❌ I'm a personal trainer with 10 years of experience.
✅ Lose your first 5kg in 6 weeks, with 30-minute workouts at home.
See the pattern?
The ❌ talks about 𝐦𝐞.
The ✅ talks about 𝐲𝐨𝐮.
Try this 10-second test: Read your headline out loud. Then say "so what?" after it.
"Im a certified coach." So what?
"Sleep through the night again." Oh, I want that.
If you can say "so what?" after your headline, it's about you. Rewrite it.
𝐓𝐡𝐞 𝐬𝐢𝐦𝐩𝐥𝐞 𝐟𝐨𝐫𝐦𝐮𝐥𝐚:
[𝐖𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐰𝐚𝐧𝐭] + [𝐡𝐨𝐰 𝐟𝐚𝐬𝐭 𝐨𝐫 𝐡𝐨𝐰 𝐞𝐚𝐬𝐲] + [𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐠𝐞𝐭]
Your story, photo and credentials still matter. Put them below the headline, as proof.
𝐓𝐡𝐞 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞 𝐢𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦. 𝐓𝐡𝐞 𝐩𝐫𝐨𝐨𝐟 𝐢𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮.
Go look at your landing page right now.
Does your headline pass the "so what?" test?
Drop your headline below and I'll tell you honestly. 👇