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🏆 Featured by the World Brand Design Society
Hi guys, I'm honored that this project was selected for publication on worldbranddesign.com – a recognition that celebrates thoughtful, high-quality brand work on a global stage. This feature reflects my commitment to crafting brand identities that are not just visually compelling, but strategically built to earn trust and stand out.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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• Oct 8
For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.
Powerful greenish look đź‘Ś
• Oct 8
A little preview of something I’m working on.
These embroidered patches are a small part of a much larger brand system, but details like this matter. The challenge is making sure the identity still feels distinct and intentional when it moves from screen to something physical you can hold in your hand.
That’s where a strong brand system starts begins to prove itself. More soon :)
Building a wellness brand around what customers actually want.
For Nocta, I developed the brand identity from the consumer perspective: what does someone looking for wellness want to feel when they discover a new DTC brand?
I translated those insights into a brand direction that feels trustworthy, modern, approachable, and premium, avoiding the usual clinical or overly “wellness” visual language.
The result is a flexible identity designed to work across digital channels, from the website and social media to packaging and other customer touchpoints.
See the full project →
https://www.behance.net/gallery/256801253/Nocta
