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Most lighting stores show you a lamp on a white background.
For Nordalight I built the opposite: you scroll through a house at blue hour and the fixtures light it as you go. All 18 products are real 3D models, and you can change the light right in the browser and watch the room change with it.
Three.js on a custom Shopify theme. Hand-coded, no page builder, no template.
One rule I kept: the house is an illustration, but every product card shows the real photo. Nobody should buy a lamp because the render flattered it.
That is the part I care about most. I don't reuse layouts. Every brand gets a design built around what it actually sells, drawn from scratch for that brand. A lighting shop and a perfume house should never feel like the same website.
Open for new projects: custom landing page from $300, full 3D store from $650, 3D store with a built-in AI assistant from $1200. Tell me what you sell and I'll tell you what I would build for it.
Live: https://nordalight-blue-hour.vercel.app
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Halden - Landing Page Concepts
Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.
The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.
The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.
Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)
Primary metric: Demo requests from the hero CTA
4 voted
57%
3 voted
43%
7 votes
Closed
I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?
A modern, elegant website concept designed for J. Michaels Salon, showcasing a premium beauty and wellness experience.
The design combines sophisticated typography, warm neutral tones, golden accents, and beautiful interior imagery to create a luxurious and welcoming digital experience.
The homepage features a clean navigation system, an immersive hero section, elegant visual presentation, and a clear call-to-action that guides visitors towards exploring the salon's products and services.
A fresh e-commerce redesign focused on making the product experience cleaner, clearer, and easier to shop.
Really happy with how this one came together 🫧
What do you think about this visual direction? Would love to hear your thoughts!
The cleaner product layout really lets the items breathe, Ella. The soft visual direction fits a shop that wants to feel calm and easy to browse.