I've been having a lot of fun helping Splice "gamify" their usually tech-heavy content. Turns out some neon graphics, over-the-top sound effects, and a well timed fart joke is really all you need to change the vibe. 🤪
This piece explores a simple idea: it's okay to be selfish, to procrastinate to be immature and jealous . These are normal parts of being human, not flaws to hide, I wanted the edit to feel honest and a bit raw, while still looking polished.
What I did:
Beat-synced editing: every cut is timed to the rhythm of the music, so the pacing carries the emotion and keeps the viewer hooked.
Captions: designed to be easy to read and to match the tone of the message, they also keep the video accessible when watched without sound.
Color grading: a cinematic grade that sets the mood and keeps the look consistent from shot to shot.
Storytelling: I shaped the narrative so a personal, vulnerable message lands quickly in a short format.
I'm a freelance video editor focused on cinematic storytelling, and I'm open to projects where pacing, color and emotion need to work together. Feel free to message me about your next project.
A short-form social media ad created to help a local business attract more leads through Instagram.
The video highlights a simple advertising strategy designed to help businesses reduce their reliance on Yelp, word-of-mouth referrals, and highly competitive Google search results.
My role: Video Editing, Motion Graphics, Typography, B-Roll & Visual Storytelling
The goal was to create a fast-paced, engaging video that clearly communicates the strategy and encourages local business owners in St. Augustine to take action