Real Client Project: Pilates Logo

The Pilates Landscape is a wellness brand focused on mindful movement, strength, and balance. The client wanted a modern, elevated brand identity that reflected the calm, restorative nature of Pilates while remaining professional, memorable, and versatile across both digital and print applications. I collaborated with the client throughout the design process to develop a cohesive visual identity that captured the essence of the brand. Inspired by natural landscapes and the flowing movement of Pilates, the logo combines minimalist mountain-inspired linework with refined typography to create a clean, sophisticated mark. The earthy green and neutral color palette reinforces a sense of balance, wellness, and connection to nature while providing flexibility across marketing materials and branded merchandise. The completed brand identity was designed to create a consistent brand experience, from studio signage and apparel to packaging, social media, and promotional materials. Project Deliverables • Primary logo • Secondary logo/submark • Custom color palette • Typography selection • Brand guidelines • Social media graphics • Brand applications & mockups • Merchandise concepts Client Review ⭐⭐⭐⭐⭐ "Miranda did a fantastic job. Very thorough, professional, and exceeded delivery time with beautiful options. I highly recommend her and I will gladly use her again!"