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I created a complete branding concept for a fictional business, including a professional logo, business card, and product packaging. This project showcases my ability to build clean and modern brand identities using AI-assisted design tools.
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For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
Web concept for bem. The product turns messy documents into structured data, so the brand does the same thing visually. Every image dissolves into pixels, every layout resolves back into grid.
How did you first come up with the idea to use pixel dissolution to represent unstructured data? Did you explore any other visual metaphors before landing on this one?
Nature has always been one of the greatest luxury designers.
That idea inspired the identity for Maison Farida, a jewelry brand where elegance meets craftsmanship.
Minimal details. Timeless typography. A dragonfly that symbolizes beauty, transformation, and grace.
Sometimes the strongest identities are the ones that whisper instead of shout.
Which element stands out to you the most? 👇
#BrandIdentity #LogoDesign #BrandDesign #VisualIdentity #LuxuryBranding #JewelryBrand #CreativeDirection #BrandStrategy #GraphicDesign
I agree, nature is the greatest luxury designer and the master of whispered authority. Your design has captured that essence quite well.
The element that stands out to me the most is the typography... Structured yet free, untamed yet graceful, enhanced by the sentiment and...
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