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Brand identity for Salt & Sea, a beachwear label. Bold, elegant serif lettering with a playful ampersand, inspired by sun, salt, and the sea.
Beachwear brand identity.
this is amazing work
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🎉 It’s live! I’ve finally updated my design portfolio:
👉
This space has been a long time coming, a reflection of the stories, systems, and identities I’ve been lucky to shape across wellness, healthcare, community & events!
It’s still evolving (aren’t we all?), and I’ll be adding more projects soon, but I’m excited to finally share a fresh look at my work and creative direction!
Congratulations on the new portfolio, Kajal! The grid of bold reds, magenta and cobalt mockups, with that confident serif G repeating throughout, makes the whole identity feel energetic yet cohesive. What guided the way you sequenced your wellness and healthcare projects?
BRED FOR. is a fictional dog brand built on one idea: every breed was bred for a job, and the instinct never left. Collies herded sheep, poodles retrieved ducks, Yorkies hunted rats, Dalmatians ran beside fire carriages, so each product turns a breed's original work into an everyday object.
Style 01 is built from Japanese and Korean folk art found at the Cleveland Museum of Art, The Met, LACMA and the Rijksmuseum, and designs the products as soft, deadpan designer objects.
Style 02 is built from early colour autochromes and a 1914 lithographic poster from the Rijksmuseum and the Albertina, and turns every scene into a modern fashion campaign with an archival feel.
The two Styles were chained with Edit image: Style 01 products placed into Style 02 scenes, every headline rewritten in the brand's dry, deadpan voice. The strongest images were selected, upscaled and finished with a logo made in Recraft Logo Maker.
Style 01 (products): https://www.recraft.ai/styles/b8e1a6b6-ae61-49db-907d-74229530b596
Style 02 (campaign): https://www.recraft.ai/styles/7f2a89de-d69a-4fad-aa0d-ba6302c9a2f3
What makes a candy brand recognizable across every pack?
For Puffy Bites, I built the identity around rounded lettering, expressive symbols, and a palette of burgundy, purple, yellow, and cream.
The same visual language carries through pouch packaging, smaller wrappers, campaign imagery, and an animated brand showcase.
One design decision that ties it together: the packaging color changes, while the logo placement, product descriptor, and supporting graphics maintain a consistent structure.
I handled the full client project, from logo and visual identity to packaging and campaign applications.
Which colorway would catch your eye first—purple, burgundy, or yellow?
Explore the full Puffy Bites case study. If you’re developing a candy or snack brand, I’m available for branding and packaging projects.
Love it,
Great work
