Dark & bold or light & minimal — which one would you choose for your brand? 👀 I wanted to explor...

Dark & bold or light & minimal — which one would you choose for your brand? 👀 I wanted to explor...Dark & bold or light & minimal — which one would you choose for your brand? 👀 I wanted to explor...

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Rupsha Das

• 16h

Dark & bold or light & minimal — which one would you choose for your brand? 👀

I wanted to explore how the same product can feel completely different just through color, typography and label design.

Team DARK 🤎 or Team LIGHT 🤍?

Drop your pick below — I’m genuinely curious.

samplework Brand Design Graphic Design Adobe Illustrator Adobe Lightroom Figma

Orbix Studio

max

• Aug 18

When building a fashion brand identity, most designers start with the logo.

We usually do too. It feels like the natural anchor point.

But when we worked on Evolur, we started with the touchpoint that gets touched last the packaging.

Because for a fashion label, the unboxing moment is the brand. The first impression doesn't happen on Instagram. It happens when someone pulls a ribbon-wrapped box out of a delivery bag.

So we built the identity outward from there. The wordmark came from asking what needed to look right on a swing tag at 2cm and on a tote bag at full size simultaneously. The crimson and blush palette came from asking what felt confident on kraft shipping boxes without needing a campaign photo around it.

This is what fashion branding looks like when every detail is treated like the hero shot. What we noticed was that designing for physical touchpoints first made every digital decision easier. The hierarchy was already solved. The personality was already clear.

"Fresh styles. Timeless confidence." The brand found its own tagline by the end.

Does this feel like a brand worth wearing? 👇

Brand Design Logo Design packaging Figma