Concept Film Reframes Retirement Planning Through Bold ImaginationConcept Film Reframes Retirement Planning Through Bold Imagination
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Retirement planning is usually sold through fear. In "Beranilah Menua", our concept film for BCA Life, we went the other way. We imagined elderly characters wingsuit flying, surfing, skateboarding and riding motorbikes, told as an exaggerated news report. Then the noise drops: one woman's daring future turns out to be her younger self at home, imagining it. For me, planning should feel like earning the freedom to live boldly, not buying protection from fear.
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