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Taste Test
Same footage, same concept, slightly different layout. Who wins?
2 votes
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Same animation, two slightly different directions. The motion is almost the same, but I changed a few details and tried a little different color palette.
Which one works better for you? 1 or 2? Drop your pick in the comments 😉
20 voted
41%
29 voted
59%
49 votes
Closed
I'd pick 2
Which campaign would you run?
One is shot in full daylight: rose travertine walls and an arched doorway, a double breasted suit in dusty pink with tonal buttons, a brushed steel panel the only cool note in the frame.
The other is shot after hours: a dark tailoring room in navy and near black, satin lapels catching one overhead light, a full length mirror and a marble worktable holding the edges.
One is a morning entrance. The other is an evening one. Which suit tells your story? 👇
#brandconcept #fashionbranding #artdirection
2 voted
67%
1 voted
33%
3 votes
Closed
Caven is the one that would stop my scroll, that navy and the single overhead light feel more expensive than the daylight version somehow. Is that read actually testing better with the client, or is going darker more of a gut call for this direction?
Hero section design iteration 2.
which of these do you prefer ? Why ?
2 voted
50%
2 voted
50%
4 votes
Closed
Voted design 1, the retro phone visual actually sells the headline instead of just illustrating it, and the dashboard preview next to it gives a reason to trust the product part too.