Shopify Analytics will happily tell you revenue and ROAS. It will not tell you if you actually ma...Shopify Analytics will happily tell you revenue and ROAS. It will not tell you if you actually ma...
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Shopify Analytics will happily tell you revenue and ROAS. It will not tell you if you actually made money after COGS, fees, shipping, returns, and ad spend.
That gap is why I built True Profit Analytics under Reiwa Dev.
You set COGS and costs, import ad spend via CSV, then get a Founder view (P&L waterfall, CM1 to CM2 to net) and an Ads Manager view (POAS and campaign spend). Action cards flag the leaks. You can annotate Shopify Analytics events and export CSV when you need to show someone else the numbers.
Lift adds MCP so Claude, ChatGPT, Cursor, and similar tools can query those Founder and Ads dashboards instead of you screenshotting charts into a chat.
I built it because too many Shopify brands I work with celebrate ROAS while the bank account disagrees. If you only look at top-line vanity metrics, you optimise the wrong thing.
📊 Superstore Sales Analysis — Complete Business Analytics Project
Turned 10,194 rows of raw retail data into a 3-dashboard Power BI system covering Sales, Customers, and Product Performance.
🔹 Main Sales Dashboard — ₹2.33M revenue tracked, 12.56% profit margin, regional & monthly trend breakdowns
🔹 Customer Analysis Dashboard — 800 unique customers segmented, top revenue drivers, repeat customer tracking
🔹 Product Performance Dashboard — 39K units sold, best-sellers vs. loss-making products flagged by category
Built end-to-end with Excel → MySQL → Power BI, this project turns raw transactional data into decisions: what's selling, who's buying, and where the money's leaking.
Tools: Power BI | Excel | SQL | Data Analysis
51 interactive visuals | 4 dashboards | Real business KPIs
📁 Full project + dataset on GitHub — link in profile
From data to business growth. 🚀
The 1PD Ops Performance Marketing Summit is a specialized event series powered by CustomerLabs focused on first-party data operations, signal engineering, and practical growth strategies for performance marketers