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Strategic Partnership Strategy & Digital Asset Design
Core Objective: Engineered a multi-platform digital asset to streamline affiliate marketing and brand sponsorship outreach.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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1/ Most B2B tech companies aren't under performing they're under communicating, what do I mean about that?
There's a concept I use with every client before we open Figma and it's called the Credibility Gap.
It's the distance between what your company actually is, so that would be the product, team, traction, roadmap and what your brand communicates when someone lands on your website.
Most growth stage B2B companies have this problem because they built the brand early and never revisited it, while the product grew up, the brand didn't.
So now you're pitching enterprise deals with a visual identity that says "bootstrap stratup" and you're losing to competitors half your size who just look more polished. Your best prospects Google you, see a site that screams Series A, and quietly downgrade their expectations before the first call.
The credibility gap is real and most companies don't even know they have it. Brand growing alongside the product is key
Great Work.
Branding & Art Direction for a Modern Haircare Brand
I led the branding and art direction for a new European beauty brand redefining haircare through a skincare-inspired lens.
The concept was built around the idea of “hair care that feels like skin care”, elevating everyday routines into a refined, sensory experience. The visual language blends softness with precision: luminous skin textures, fluid product forms, and a minimal yet expressive typographic system.
As part of this project, I developed:
• Brand identity and visual direction
• Art direction for campaign imagery
• Tone of voice and key messaging
• Creative direction for product storytelling
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