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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Content Writing & Translation - High Converting Content
what about it?
I missed the era when the web was full of weird, unexpected, cool websites (remember StumbleUpon?)
So I built a vending machine to bring it back.
Insert a coin. And it spits out a random holy-crap-this-is-so-cool website:
https://vendingmachine.lol🧃
中毒性の高いインターネット在中。警告はしたぞ。HIGHLY ADDICTIVE INTERNET INSIDE. YOU’VE BEEN WARNED.
6 Copywriting Formulas Every Copywriter Should Know
Great copy isn't just about writing good sentences. It's about knowing how to structure your message.
1. PAS — Problem → Agitate → Solution
Highlight the problem, make it matter, then introduce the solution.
2. AIDA — Attention → Interest → Desire → Action
Grab attention, build interest, create desire, and drive action.
3. FAB — Features → Advantages → Benefits
Explain what the product does, why it matters, and how it helps the customer.
4. 4Cs — Clear → Concise → Compelling → Credible
Make every word easy to understand, purposeful, persuasive, and believable.
5. SLAP — Stop → Look → Act → Purchase
Stop the scroll, earn attention, encourage action, and make buying easy.
6. ACC — Awareness → Comprehension → Conversion
Make the reader aware, help them understand, then move them toward action.
The formula gives you the structure.
Your copy makes it work.
