Rillo — A Modern Fintech Brand Identity

Exploring lime green, geometric typography, and a connected visual system across cards, interfaces, and everyday brand touchpoints.

A self-initiated fintech brand concept.

Explore the full case study: https://contra.com/p/ce7sY6kZ-rillo-fintech-brand-redesign

Great work

One Logo a Day | Exploring Geometric Expression

For one month, I challenged myself to design a logo every day. These four favourites share a distinct visual language: bold monochrome shapes, precise geometric construction, and playful use of negative space.

Circles, semicircles, and elongated verticals become the building blocks for expressive symbols. Rounded forms soften the heavy black silhouettes, while repetition creates rhythm and movement. Elsewhere, sharp diagonals and dramatic shifts in thickness introduce a more angular, architectural character.

The series explores the boundary between abstraction and recognition, suggesting familiar objects and gestures through a small number of carefully arranged shapes. Visible construction grids reveal the relationships behind each mark, showing how proportions, alignments, and curves hold the compositions together.

Working entirely in black and white places the focus on form. Each design becomes an exercise in creating personality and visual impact through silhouette, contrast, and space.

Love how simple geometric shapes turn into such a distinctive mark. The precision and negative space are spot on!